Every dollar,
confirmed
in Stripe.
Results count only what Stripe confirms: new subscriptions, upgrades, annual switches and saves. Each one is tied to the account, the Funnel and the offer that earned it.
14 days of Traction · No card required
Counted the way
Stripe counts.
1 · Track
Every step counted.
From opportunity to eligible, shown, started, verified and retained, for every Funnel.
2 · Verify
Stripe has the last word.
A conversion counts when Stripe confirms it, and reversals come off the total.
3 · Credit
Credit where it’s due.
Each result is marked direct, influenced or observed, so you know how much the Funnel did.
Funnel report
From opportunity to retained.
Every Funnel reports the full path, from accounts that qualified to customers who stayed, so you can see exactly where people drop off.
- Opportunity → Eligible → Exposed → Verified → Retained
- Revenue net of offer cost and reversals
- Breakdowns by step, segment and offer
Revenue
Revenue, by kind.
Results split into new, expansion, retained and one-time revenue, so you can see what each part of the journey earns.
- New, expansion, retained and one-time revenue
- Direct, influenced or observed credit
- Sent on to HubSpot, Slack and your webhooks
Plans
Verified results are on every plan.
Control groups that prove added revenue are on Scale.
Compare plans →Builder
Included
Verified results
Launch
Included
Verified results
Traction
Included
Verified results
Scale
Included
+ control groups
Pairs well with.
All featuresExperiments
A/B tests and control groups on any Funnel.
Prove
See ExperimentsIntegrations
HubSpot, Customer.io, Slack, PostHog and more.
Prove
See IntegrationsSignals and events
See who’s ready to upgrade or cancel.
Spot
See Signals and events
Questions,
answered.
What counts as a result?
Only outcomes Stripe confirms, like a new subscription, an upgrade, an annual switch or a save. If a payment is reversed, it comes off the total.
What’s the difference between direct and influenced?
Direct results come from an action taken inside the Funnel. Influenced results follow after someone saw it. Observed results are outcomes on accounts the Funnel was following.
How are offer costs handled?
Discounts and other offer costs come off, so revenue shows what the Funnel earned after the offer.
Can I see results for each Funnel?
Yes. Every Funnel has its own report, from opportunities to retained customers, broken down by step, segment and offer.
Can I send results to my CRM?
Results go to HubSpot company and contact properties, Slack and signed webhooks.
